Idea Summary
The native QR item is great, but I think APEX can make a difference from the generic and boring QR squares by adding color, shapes, or images in the center.

Use Case
I generated a QR code that I would like to share as a message, adding my own brand. 

Or from my stock, I would like to identify the QR code just taking a first-sight icon or image to identify a product to recognize the main classification of my item.

For restaurants, it can also be very helpful to show the brand logo embedded in the QR code when the customer scans the QR code to review the menu or address to the restaurant web page.

Adding an Image can be secure, just to make sure that the QR belongs to the business, adding customization features such as a brand logo could make the QR trusted.

Preferred Solution (Optional)
Addig some item properties or attributes to change the QR such as color, transparency, corners, shape, pattern, icon, or dynamic image can make the difference from the regular QR codes generated from multiple applications and APEX QR  customizable generator.